- Lessons and Quizes
- Games
- Glossary
- Resources
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Module 1: Evaluate Your Marketing Results Against Goals
This module you’ll learn all about how to align metrics with your marketing goals and data analysis techniques. You’ll gain an understanding of common terms, such as return on investment and lifetime value, and learn how to calculate them.
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Module 2
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Module 3
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Module 4
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Module 5
About this Course
By the end of this course, you will be able to:
• Analyze dashboards and evaluate ROI from your social media marketing efforts
• Understand different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
• Implement an A/B test to optimize your campaign
• Present and communicate the results of your campaign to a team
This course is for people who want to learn how to analyze their campaign marketing results, optimize their campaigns, and effectively communicate findings to their teams. Learners don't need marketing experience but should have basic internet navigation skills and be eager to participate and connect on social media. Having a Facebook or Instagram account helps, and ideally, learners have already completed the four previous courses in this program.
This course will be followed by the Facebook Social Media Marketing Capstone course, the final course of this certification, in which learners will take the Digital Marketing Associate Certification Exam and complete a Capstone project to receive their Facebook Social Media Marketing Professional Certificate.
WHAT YOU WILL LEARN
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Understand different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
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Implement an A/B test to optimize your campaign
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Analyze dashboards and evaluate the ROI from your social media marketing efforts
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Present and communicate the results of your campaign to a team
Module Objective:
To provide participants with a platform for polishing their work through peer workshops and constructive feedback, fostering growth and improvement in their writing skills. This module aims to create a supportive and collaborative environment where participants can engage in the process of giving and receiving feedback on their writing. By actively participating in peer workshops, participants will develop their critical reading and analytical skills, gain insights into the strengths and weaknesses of their writing, and refine their work through constructive suggestions and guidance from their peers. Ultimately, this module seeks to cultivate a culture of continuous learning and improvement, nurturing participants' ability to produce polished and refined pieces of writing.Course Features
- Lectures 50
- Quizzes 5
- Duration 10 weeks
- Skill level All levels
- Students 0
- Assessments Yes
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Module 1: Evaluate Your Marketing Results Against Goals
This module you’ll learn all about how to align metrics with your marketing goals and data analysis techniques. You’ll gain an understanding of common terms, such as return on investment and lifetime value, and learn how to calculate them.
-
Module 2
-
Module 3
-
Module 4
-
Module 5
