- Lessons and Quizes
- Games
- Glossary
- Resources
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Module 1: The Social Media Landscape
This module you'll get an introduction to the Facebook Social Media Marketing Professional Certificate program, then you'll dive into an introduction to marketing and social media marketing, learn about how businesses use social media and get a basic overview of the social media landscape.
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Module One Reading Resources
- About Professional Certificate Surveys
- Introduction to Social Media Marketing Course Syllabus
- How to Be Successful in This Course
- Professional Certificate Job Search Resources Overview
- User Interface Note: Professional Certificate Content
- Community Guidelines
- How to Create Social Media Accounts for Your Business
- Recap of the History of Facebook
- Social Media for Business Practice Quiz
- The Social Media Landscape Quiz
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Module 2: Social Media Platforms Overview
In module two, you'll learn the ins and outs of some of the major social media platforms as well as the differences between how individuals and businesses can and do use them.
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Module 2 Reading Resources
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Module 3: Goals and Planning for Success
In module three, you'll dig into two foundational skills for a marketer, defining SMART goals and key performance indicators. These are key components in building out a marketing campaign no matter what platform you operate on. At the end of the module you'll complete your first project and apply your learning to a real life scenario.
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Module Three Reading Resources
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Module 4: Understand Your Audience
This module, you'll turn your focus to developing a target audience persona and a customer journey. This foundation to any marketing campaign builds off of what you learned last week on goals and key performance indicators. You'll end the module with a project in which you will build your own target audience persona and customer journey.
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Module Four Reading Resources
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Module 5: Choose Your Social Media Channels
This module, we will wrap up the course with a focus on carefully selecting the appropriate social media platform based on your target audience and you’ll learn how to create and manage a social media policy.
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Module Five Reading Resources
About this Course
By the end of this course, you will be able to:
• Understand the landscape of traditional, digital, and social media marketing
• Understand how to become certified as a Digital Marketing Associate
• Understand the major social media platforms, how they function, and what role they play in marketing
• Create SMART goals and identify KPIs
• Define your target audience and their customer journey
• Choose the right social media platforms and learn how to create social media policies
Whatever level of knowledge you start with, this course will help you build a solid foundation for social media marketing and gain applicable skills that will allow you to make your social media marketing efforts more successful and noticeable.
Learners don't need marketing experience, but should have basic internet navigation skills and be eager to participate and connect in social media. Learners must have a Facebook account and an Instagram account helps.
WHAT YOU WILL LEARN
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Understand the landscape of traditional, digital, and social media marketing
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Understand the major social media platforms, how they function, and what role they play in marketing
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Create SMART goals, identify KPIs, and define your target audience and their customer journey
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Choose the right social media platforms and learn how to create social media policies
Module Objective:
To provide participants with a platform for polishing their work through peer workshops and constructive feedback, fostering growth and improvement in their writing skills. This module aims to create a supportive and collaborative environment where participants can engage in the process of giving and receiving feedback on their writing. By actively participating in peer workshops, participants will develop their critical reading and analytical skills, gain insights into the strengths and weaknesses of their writing, and refine their work through constructive suggestions and guidance from their peers. Ultimately, this module seeks to cultivate a culture of continuous learning and improvement, nurturing participants' ability to produce polished and refined pieces of writing.Course Features
- Lectures 66
- Quizzes 10
- Duration 90 weeks
- Skill level All levels
- Students 0
- Assessments Yes
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Module 1: The Social Media Landscape
This module you'll get an introduction to the Facebook Social Media Marketing Professional Certificate program, then you'll dive into an introduction to marketing and social media marketing, learn about how businesses use social media and get a basic overview of the social media landscape.
-
Module One Reading Resources
- About Professional Certificate Surveys
- Introduction to Social Media Marketing Course Syllabus
- How to Be Successful in This Course
- Professional Certificate Job Search Resources Overview
- User Interface Note: Professional Certificate Content
- Community Guidelines
- How to Create Social Media Accounts for Your Business
- Recap of the History of Facebook
- Social Media for Business Practice Quiz
- The Social Media Landscape Quiz
-
Module 2: Social Media Platforms Overview
In module two, you'll learn the ins and outs of some of the major social media platforms as well as the differences between how individuals and businesses can and do use them.
-
Module 2 Reading Resources
-
Module 3: Goals and Planning for Success
In module three, you'll dig into two foundational skills for a marketer, defining SMART goals and key performance indicators. These are key components in building out a marketing campaign no matter what platform you operate on. At the end of the module you'll complete your first project and apply your learning to a real life scenario.
-
Module Three Reading Resources
-
Module 4: Understand Your Audience
This module, you'll turn your focus to developing a target audience persona and a customer journey. This foundation to any marketing campaign builds off of what you learned last week on goals and key performance indicators. You'll end the module with a project in which you will build your own target audience persona and customer journey.
-
Module Four Reading Resources
-
Module 5: Choose Your Social Media Channels
This module, we will wrap up the course with a focus on carefully selecting the appropriate social media platform based on your target audience and you’ll learn how to create and manage a social media policy.
-
Module Five Reading Resources
