- Lessons and Quizes
- Games
- Glossary
- Resources
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Module One : Introduction to Social Media Advertising
In module 1, you will learn why and when you should invest in paid advertising as well as the five components that make up a paid social media ad.
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Module One Resources
- Fundamentals of Social Media Advertising Course Syllabus
- How to Be Successful in This Course
- Professional Certificate Job Search Resources Overview
- User Interface Note: Professional Certificate Content
- Community Guidelines
- Overview of Ad Formats on Different Social Media Platforms
- Why, When and Where to Advertise Practice Quiz
- Introduction to Social Media Advertising Quiz
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Module Two: Creating Effective Ads on Social Media
In module 2, you will learn how to create an effective social media ad both independently and with either an external or internal team.
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Module Two Resources
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Module Three: Data, Privacy and Policies on Social Media
This module you will learn what data-based advertising is, common data formats, and how data is collected. You will also learn about user privacy, how it is protected, and rules advertisers must adhere to.
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Module Three Resources
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Module Four: Getting Started with Advertising on Facebook and Instagram
This module you will learn how to build an ad campaign from your Facebook Business Page and how to create a campaign from your Instagram Business Account and in your Instagram Stories.
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Module Four Resources
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Module Five: Create a Creative Brief for Your Social Media Ad
This module you will be applying all that you have learned in this course by writing a creative brief and producing an ad based on it.
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Week Five Resources
About this Course
By the end of this course you will be able to:
• Determine why and when to invest in paid advertising on social media
• Understand the anatomy of a social media ad and how they differ from organic posts
• Evaluate on which platforms to run social media ad campaigns and what makes an ad effective
• Craft compelling and effective visuals and copy for social media ads
• Learn how to collaborate effectively with others through creative briefs
• Build foundational understanding for data, data-based advertising and privacy protection
• Build an ad directly from your Facebook Business Page and your Instagram Business Account
• Use Instagram Stories Ads effectively to connect with customers
• Write a creative brief and create a social media ad
This course is intended for people who want to learn how to create and manage ads on social media. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media. Having a Facebook or Instagram account helps and ideally learners have already completed course
1 (Introduction to Social Media Marketing) and
2 (Social Media Management) in this program.
WHAT YOU WILL LEARN
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How to evaluate on which platforms to run social media ad campaigns and what makes an ad effective
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How to craft compelling and effective visuals and copy for social media ads
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Build an ad directly from your Facebook business page and your Instagram business account
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Write a creative brief and create a social media ad
Module Objective:
To provide participants with a platform for polishing their work through peer workshops and constructive feedback, fostering growth and improvement in their writing skills. This module aims to create a supportive and collaborative environment where participants can engage in the process of giving and receiving feedback on their writing. By actively participating in peer workshops, participants will develop their critical reading and analytical skills, gain insights into the strengths and weaknesses of their writing, and refine their work through constructive suggestions and guidance from their peers. Ultimately, this module seeks to cultivate a culture of continuous learning and improvement, nurturing participants' ability to produce polished and refined pieces of writing.Course Features
- Lectures 52
- Quizzes 8
- Duration 12 weeks
- Skill level All levels
- Students 0
- Assessments Yes
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Module One : Introduction to Social Media Advertising
In module 1, you will learn why and when you should invest in paid advertising as well as the five components that make up a paid social media ad.
-
Module One Resources
- Fundamentals of Social Media Advertising Course Syllabus
- How to Be Successful in This Course
- Professional Certificate Job Search Resources Overview
- User Interface Note: Professional Certificate Content
- Community Guidelines
- Overview of Ad Formats on Different Social Media Platforms
- Why, When and Where to Advertise Practice Quiz
- Introduction to Social Media Advertising Quiz
-
Module Two: Creating Effective Ads on Social Media
In module 2, you will learn how to create an effective social media ad both independently and with either an external or internal team.
-
Module Two Resources
-
Module Three: Data, Privacy and Policies on Social Media
This module you will learn what data-based advertising is, common data formats, and how data is collected. You will also learn about user privacy, how it is protected, and rules advertisers must adhere to.
-
Module Three Resources
-
Module Four: Getting Started with Advertising on Facebook and Instagram
This module you will learn how to build an ad campaign from your Facebook Business Page and how to create a campaign from your Instagram Business Account and in your Instagram Stories.
-
Module Four Resources
-
Module Five: Create a Creative Brief for Your Social Media Ad
This module you will be applying all that you have learned in this course by writing a creative brief and producing an ad based on it.
-
Week Five Resources
